Green Moose Consulting Services

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704-393-4010

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Email us

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P.O. Box 680486

Charlotte, N.C. 28216

Creating a new brand for Mount Holly

The needs

Enhance the quality and focus of expected development in Mount Holly. City leaders hoped that Charlotte's growth and the opening of the I-485 Outer Loop would turn their longtime textile-mill center into an attractive ring city. Then they discovered that some builders saw the area as best suited for low-quality starter homes.

Our contributions

Team members, working with Mount Holly's Community Development Foundation and city staff, created a plan for high-quality economic growth that leveraged the city's 8 miles of Catawba riverfront and a growing public interest in environmentally sustainable living.

A public-private project called Mount Holly Riverwalk would give physical focus to this rebranding. Riverwalk would convert a small park and municipal buildings near downtown Mount Holly into a riverside public events area and regional arts-and-crafts center. Riverwalk would host many events such as hikes and kayaking trips.

The plan also called for freshening up downtown Mount Holly as a pedestrian-friendly place to dine and shop, and aggressively marketing Mount Holly as the region's only River City.

Relevance today

Communities that let others tell their story or determine the quality of their futures will lose out in the competitive new economic reality of post-Great Recession America. Green Moose experts can help your decision-makers take charge by providing a thorough analysis of your community's strengths, weaknesses and opportunities - and how to capitalize on them. Our experts also can advise your staff on your community's current image - particularly among developers and business recruiters - and ways to reshape that image if necessary.

Learn more about how we can help you

CLICK HERE to request a call or set up an appointment to further explain how Green Moose Consulting can help community or team.